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When Customers Complain: On Twitter

A main fear of business on social media, complaints on Twitter can be even more valuable for small businesses. Positive feedback is great, but negative feedback is even better. As business owners, we...

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Agency “Best Practices” for TV Ads Create Jobs for Community Managers

Identifying The Brands With Budget and Rising Needs for Community Management. Have you noticed that many TV ads now include social media chicklets/icons and page names? Lowes.com Spring 2012 Ad...

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Giving It Your All

One thing I’ve noticed is sorely lacking amongst social media job seekers, social media channels and mobile app startup firms, is a commitment to their professional brand. Any time I have been offered...

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How Many Missed Viral Moments?

Yesterday as I was walking to the subway, I saw a woman walking her cat on a leash and I thought “this is just TOO fascinating”, so I spoke to her for a minutes about her cat and how she did not...

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Uncovering Plagiarism With Tact

Plagiarism!!! Even the mention of it in your career can make your skin crawl, because it suggests such a complete violation of trust. If you’re a blog editor, business owner hiring content writers or...

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